About Us

About SportsBras.co.uk
The Story of SportsBra.co.uk:

SportsBra.co.uk is a sister company, of the very successful Sports Ball Shop. Sports Ball Shop began trading in 2008 when founder Stuart Cardy, a self confessed sports fanatic, began selling rugby, cricket and hockey balls to his local rugby teams. He quickly realised that clubs were unable to purchase the balls they needed, all year round. He was also one of the the first to offer bulk buy deals to clubs, ensuring the more they bought the more they saved. The ranges were then expanded to what it is today.

Soon after this, Stuart began a lengthy research project on the sports market, with the intention of determining whether there was an opportunity for a new business venture. Around 12 months later, plans were made to launch a new sports bra shop, the intention was to educate women and encourage them to look after themselves, when playing sport. We are driven to be very selective and only sell the best quality sports bras at a great price. - this marked the beginning of Sports Ball Shop!

Today, SportsBras.co.uk is a leading supplier of sports bras, offering customers an unrivalled range to choose from. Through a culmination of immense dedication and extensive research & development, we were able to successfully manipulate a gap within the sporting bras market and create the UK's leading sports ball and bra retailer.

Stuart's perseverance and business insight allowed him to successfully integrate his passion for sports and working experience to create what we consider here at SportsBras.co.uk to be "Something Special".


What we do:

Having successfully moved into the Sporting Goods market, our aim as an organisation is to become the UK's number one sports goods retailer. In attempting to achieve this aim, we've handpicked what we consider to be 'the best' bras currently on the market, across a huge range of sports, to compile a vast variety of sports bras for our customers. We've also teamed up with the biggest and best brands to ensure that we can meet all of our customers' requirements.

We have also developed a superb customer service and after-sales service, further helping us on our way to achieving our aim of becoming the UK's number one sports goods retailer.


The SportsBras.co.uk staff dedication theory:

At SportsBras.co.uk we believe that dedication is performance, if you only output 75% performance, you can only work to 75% of your maximum ability. With this in mind, our staff work to 100% of their ability all of the time, and we have found through recording customer response that both our team and customers are happier.


Stuart Cardy - Managing Director and Founder of Sports Ball Shop and SportsBras.co.uk